Content Marketing

Content is king. Actually, it's more like the kingdom itself. No buyer today has the time to flip through tons of brochures or scroll through pages on your website. They want information that they need at their fingertips, and as a solution provider that can solve your content marketing woes, we understand this challenge.

A cohesive content marketing strategy is essential for success. Without it, you're throwing tactics against the wall and seeing what sticks. LeadZen can work with you to determine the best approach to content marketing for your business by helping you implement the following:

Content Marketing Audit

Audits should be part of a quarterly or annual process for continuous program improvement. We implement a three part framework: Discovery, assessment and recommendations to provide organizations with a complete look at their content marketing efforts and find areas for improvement.

LeadZen can put together a carefully-planned search engine optimization strategy for you that takes care of important content usability and metrics that are required to attain (and keep) valuable SEO rankings.

Content Marketing Strategy

An essential component to any marketing mix, a content marketing strategy should be developed based on business objectives and audience targeting. Built in conjunction with Branding & Digital Marketing, our approach is focused on deploying integrated content tactics to create a meaningful and engaging experience for B2B and B2C audiences alike.

Content Marketing Planning

Once a content marketing strategy has been developed, it is key to document a content plan that takes into account audience needs, keyword targets and topics that your brand would like to be the "best answer" for. LeadZen is focused on developing cohesive (yet agile) content plans and roadmaps to serve the needs of your target audience.

Content Marketing Creation & Implementation

Knowing that you need to create a quantity of quality content and having the resources in-house to execute in a meaningful way are often two different things. The experts at LeadZen partner with your team to develop high-quality content to attract, engage and convert your audience.

Content Marketing Measurement & Performance Optimization

Sometimes it can be difficult to understand why your content is or isn't performing. But the key to developing successful content is knowing why. LeadZen takes a very data driven approach to content performance which enables us to uncover potential opportunities for improving content performance to improve readability, rankings and customer experience.

To learn how LeadZen could work with you to create rich, meaningful and engaging communication, connect with us today.