OK. Let's take a moment to clear this once and for all – your logo is not your brand. Logical follow-up question – what exactly does branding entail? Your brand strategy defines what you stand for, a promise you make, and the personality you convey. This would include your logo, color palette, your tagline, the images on your website, the messages you deliver on your website & campaigns, the way your employees interact with customers, and most importantly, a customer's opinion of you versus your competition.
The last point – though a matter of perception – is what differentiates you from your competitors in the market. A cynic may argue that its actually the product/service that actually defines a customer's preference; but, an optimist might say it's actually the experience a customer gained before, during and after the purchase.
LeadZen helps organizations them define a clear brand strategy and translating that into the brand identity, design language and communication touchpoints.